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From Blog Writer to Content Creator—and Why You Should Do It

As a blog writer, it’s easy to get lost in the deep and thick weeks of developing a piece. Planning it out, actually writing, and then editing can all eat up nearly all of your time. So much so, that it can be challenging to think of yourself as anything but a writer.

However, in the world of content creation, it’s becoming increasingly essential to be a “jack of all trades.” From photography to graphics, to video editing—you should probably know it all.

Why? Well, I am glad you asked.

It Will Save You Time, and a Lot of Money

You may be thinking, how can adding more to my plate save me money? Simple, you won’t have to hire outside resources to get what you want.

Think of it this way; say you’re looking for a specific photo and/or graphic. One that would work PERFECTLY for the piece you’re working on…but you can only see it in your head. You can’t describe it, and hardly even explain it in an email.

In this instance, instead of going around and around with a designer (who, by the way, is charging you), you can lay it out yourself. You’ll be able to get the exact thing you’re looking for, and save the hassle of trying to explain a vague idea to an outside vendor. This also includes photography and video editing.

And while you may not be an expert in these areas, it’s easy to find courses to get you started! Trust me when I say it’s well worth the effort.

Your Content Will Feel More Rounded

There is something to be said about finishing up a blog, tying a bow on it, and really feeling proud about it. And when you create your own supplementary content, it will match the internal tone you have crafted.

When creating blogs, your writing will naturally have undertones from your writing. Sure, you can adjust your tone for the audience, but it will have a tone nonetheless, and it’s usually one that only you truly understand. And when you create your own supporting content, it will become—in effect—an extension of what you have already drafted.

Photographs will feel more connected, graphics will have more meaning, and even audio will feel more in tune with the writing, as it’s all coming from the same source.

You Don’t Really Have a Choice

Everything so far has been nice and rosy—but there is also another side to this blog. This is the fact that you don’t really have a choice to not learn these skills. Taking a look around at job listings, LinkedIn posts, and more, nearly all of them require you to be able to have some degree of design skills along with being a blog writer.

Is this far? I am not sure. But I do know that it’s slowly becoming just “part of the job.”

That being said, the resources available for learning these skills are vast, and a lot of them are free. Even local libraries have classes that can show you the basics of content creation. And don’t be afraid to scour YouTube—there are content creators all over it more than willing to show you how to create just what you need.

After all, there is nothing ever wrong with padding your resume and skillset.

Every day, blogging and writing develop a little more, and something new is always tossed at you—and you should embrace it!

Trying new ways to support your writing can be challenging, stressful, and even scary at times. But with practice and some time, you’ll be on your way to becoming the full-fledged content creator you’ll love to be.

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